Pierce Coffee

Pierce Coffee

BSc

President, North America

Pierce has been an integral part of Transurban’s North American team since 2009. She joined when Transurban was establishing operational protocols and customer tools for the 495 Express Lanes. Alongside Operations and Technology, Pierce has championed the customer experience and implemented successful communications strategies around the construction and launch of the 495 and 95 Express Lanes. In her previous role as Vice President Customer Experience and Operations, Pierce was responsible for end-to-end customer experience and operations across Transurban’s growing 63-mile network of Express Lanes – including road operations, maintenance, dynamic pricing, customer service, tolling and account management, digital and product development for Transurban North America. Prior to Transurban, Pierce launched the products for a VC-backed online start-up company where she led all marketing efforts and served as key member of senior management team. Pierce began her career working at a public relations firm supporting consumer, technology and public affairs clients.